The Code of Ethics (Article 12, SOP 5) is clear – “Realtors® shall not advertise nor permit any person employed by or affiliated with them to advertise real estate services or listed property in any medium without disclosing the name of that Realtor’s® firm in a reasonable and readily apparent manner…” In short, your team name does not satisfy this requirement.

SOP 12-5 provides a clear supervision requirement and it is important for brokers to be diligent in ensuring all advertising includes the brokerage name. Article 12 falls under “duties to the public,” so it is important that agents and brokers are doing their part to ensure that the best and most accurate information is being shared with the general public.