Another Realtor® called me to say that my website is in violation of the Code of Ethics because I have not stated where I am licensed to practice real estate. My website clearly states that I serve Arlington County – what am I missing?

 

The Code of Ethics (Article 12, SOP 9) states, “Websites of Realtors®… affiliated with a Realtor® firm shall disclose the firm’s name and that Realtor’s®… state(s) of licensure in a reasonable and readily apparent manner.” A Realtor® stating their service area or where their office is located on their website is not satisfying this requirement. The best practice? Clearly state, “Licensed in: <insert applicable states here>”. This information is important to members of the public when they are seeking to hire a new Realtor®.

Commercial Council