A Few Bad Actors Will Cost All Realtors®

Some localities don’t allow directional signs. Across the country, more homeowner associations are regulating or prohibiting directional signs.  This is in response to the public which has become increasingly tired of clutter along the roadways. We know that signs are important to your business.  NVAR members and staff have lobbied hard to protect your ability to erect signs. We also have fought local efforts to limit size, riders, etc.

FAIRFAX TO STEP UP ENFORCEMENT
Unfortunately, some agents will not obey the rules. Fairfax County has now added a second enforcement team to confiscate directional signs left beyond Monday and those that are (always) illegally placed in the median. NVAR continues to receive calls from elected officials who have constituents complaining about the proliferation of signs left up past the allowed timeframe. In addition to the risk of sign confiscation, grievances lodged with NVAR and the Real Estate Board are increasingly likely.

FIRM NAMES MUST BE DISPLAYED
Pursuant to 18VAC135-20-190, the firm's licensed name must be clearly and legibly displayed on all advertising. Advertising includes anything that promotes your services and/or your client’s property.

Current law requires that print advertising (anything that is not electronic advertising) must have, at a minimum, the name of the firm. This includes directional signs to an open house.  
A licensee advertisement must disclose the firm name and the licensed name of the agent.

A pending regulation (soon to be signed into law) requires that all “for sale” and “for lease” signs placed on a property must at least include the firm’s name and the firm’s primary or branch office telephone number.