In his NVAR Convention keynote address, Innovation…Worth the Hassle! Go Realty founder Zach Schabot demonstrated that “Innovation isn’t only gizmos, gadgets and apps.” It’s a culture.

Schabot offered tips for creating an innovative business culture. Here are an abbreviated few:

1) Share good news. 

2) Have the right people at the right time. You have to have people who are “wired” for innovation. 

3) Make mistakes of aggression. Mistakes are inevitable when you are innovating, so put yourself out there and try and try again. Making mistakes is a necessary part of cycle of constant improvement. Make mistakes “going too fast” so you can get through the cycle as quickly as possible.

4) Insist on a good attitude. 

5) Vocabulary is crucial. Go Realty’s client agreements are written in plain English and include a “breaking up clause.” It permits clients to walk away from a deal without penalties. The breaking up clause is designed to remove one of the biggest obstacles to trust between Realtors® and clients.  

6) Embrace technology.

7) Give back. 

Schabot concluded with this takeaway from the Avett Brothers Band, “Decide what to be and be it!”