THE CHALLENGE
Every active real estate agent is often faced with this question: “How’s the market?”
To help answer that question, the MRIS subsidiary RealEstate Business Intelligence (RBI) created SmartCharts Pro™. An upgrade to rbiEXPERT, SmartCharts Pro™ provides the most current local market data presented in easy-to-understand charts and graphs and is a major step forward in improving agents’ customer service.  

THE APPLICATION
SmartCharts Pro™ offers “one-click” access to list and sold prices; inventories by house type; ; days on market and more. Subscribing agents only need to enter a zip code or a legal/advertised subdivision name and the dashboard provides an instant view on the latest market metrics in one single view.  
SmartCharts Pro™ works easily and displays well on any mobile device and operating system (IOS and Android), as well as your desktop/laptop computer and favorite browser. Here’s a quick summary of the NEW features in SmartCharts Pro™: 

A DECADE OF DATA
Users can now see pricing, inventory and other trends over the course of ten years. 

KNOW YOUR MARKET, BIG OR SMALL
While ZIP codes have always been part of the RBI stats package, some users requested a more granular view, especially for those ZIP codes that cover a variety of different housing types. In response, SmartCharts Pro™ aggregates stats at the city-level, based on USPS “preferred city names” as well as at the subdivision-level, based on the legal subdivision names in the MLS.  

WHERE DOES YOUR MARKET RANK?
Providing the context of current trends against those of recent years is important, but so is the context of how a given neighborhood compares with its neighbors. SmartCharts Pro™ has a new EXPLORE feature that lets users compare all subdivisions in a city or county, or all ZIP codes in a county or cities in a region in a single view.  The ability to share how a particular location ranks in any given indicator can be useful in providing more narrative of that location’s strengths and weaknesses.

Are homes selling faster here than elsewhere? Which subdivisions are more expensive than the norm?  Home sales are down here, is that the trend among neighboring ZIP codes? The EXPLORE feature is the spot to find answers to these questions and more.



TRIPLE THE METRICS
The number of metrics has nearly quadrupled, from ten in rbiEXPERT to 37 in SmartCharts Pro™. Some of the most noteworthy: 
• Months of Supply – Objectively answer if your area truly is a seller’s market
• Days from List to Settlement – Set timing expectations upfront in discussions with your clients
• Seller Success Rates – Critical intelligence, particularly for short sale specialists
• Price per Square Foot – Especially important for condo specialists

COMPARE MULTIPLE METRICS IN SINGLE VIEW
The application allows for more efficient chart customization and comparison of multiple metrics.  
For instance, now it’s possible to compare the Median $ for Active Listings for a particular home type vs. Median $ for New Pendings vs. Median $ for Closed Sales. This shows how a particular list price stacks up against similar new listings in a subdivision, and whether it is in the sweet spot of those homes that recently went to contract.

LEGACY REPORTS STILL INCLUDED
All of the features from rbiEXPERT remain in place. For instance, the market gauges illustrating how the stats of last month compare with their five year average are still available on the Dashboard.  Local Market Insight reports are still offered for every location.
To learn more, contact john.heithaus@rbintel.com for office presentations and product demos.

John L. Heithaus is ‘Chief Evangelist’ for RBI. He and his team can be reached at john.heithaus@rbintel.com.