How Your Colleagues Are Using Social Media

Q: For business purposes, what social networks do agents report participating in?

A: A survey by the NAR Center for Realtor® Technology showed that 77 percent of agents use Facebook for business and 73 percent use LinkedIn. YouTube is used by 28 percent of agents, while Google+ and Twitter tied for 4th place, with 26 percent of agents.
Source: National Association of Realtors® 2012 REALTOR® Technology Survey
Of the Realtors® surveyed, 20 percent responded that they were not comfortable using social media for their real estate business. When asked why, these are the reasons cited:
• Concern about security/don’t trust it
• Too busy/don’t have time
• Don’t know how
• Don’t see the value/ROI
• Prefer personal contact
• Not interested.